WASHINGTON--(BUSINESS WIRE)--

Sensis announced today an award by the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services (USCIS) to develop a public awareness and education initiative providing permanent residents information on tools available to help prepare for U.S. citizenship. This multiyear contract is worth approximately $2 million in Year One.

“This is a global initiative as the message will be targeted to immigrants from Asia, Latin America, and other regions,” Sensis President Jose Villa said. “Citizenship is the goal for so many immigrants in the U.S. We want to make sure they have access to all the information they need for this important step.”

The contract includes market research, strategy, account planning, brand development, media planning, community outreach tools, digital marketing, social media, and traditional advertising to develop a comprehensive and coherent message. The naturalization process can be challenging for some, and this awareness initiative is aimed at helping legal immigrants become aware of all the resources and educational tools available to help them prepare for citizenship.

“We are excited to begin this important initiative with the Sensis team,” said Rebecca Carson, chief of the USCIS Office of Citizenship. “Through this combined effort, we seek to implement a national initiative to raise awareness about the rights, responsibilities, and importance of U.S. citizenship and the free educational tools and resources available to permanent residents.”

USCIS is a component of the U.S. Department of Homeland Security. It is the government agency that oversees lawful immigration to the United States. According to its mission statement, USCIS “will secure America's promise as a nation of immigrants by providing accurate and useful information to our customers, granting immigration and citizenship benefits, promoting an awareness and understanding of citizenship, and ensuring the integrity of our immigration system.”

“Our work under the contract will help USCIS fulfill its mission statement by ‘providing accurate and useful information,'” Villa said. “The initiative will inform aspiring citizens of helpful resources and direct them to the right place for answers.”

About Sensis

Sensis is a precision advertising agency using digital thinking to reach the multicultural mainstream. Founded in 1998, Sensis is one of the fastest-growing advertising agencies in the United States. Agency services include full spectrum campaigns, digital advertising, mobile, brand development, social media, website design, and application development. Focused on performance and measurement, Sensis was built from the ground up to address the fundamental changes taking place in the advertising world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social technology. The award-winning agency has made an impact for its clients, including Sempra Energy, U.S. Department of Homeland Security, UnitedHealthcare, the U.S. Coast Guard Academy, San Diego Gas & Electric, and the U.S. Army. For more information, visit SensisAgency.com.